Challenge
Meta Store leadership roles required managers who could balance operational excellence with Meta's mission-driven culture-but most retail managers came from traditional consumer electronics backgrounds lacking experience with privacy-first product positioning, community building, and values-driven leadership.
Approach
Designed an integrated leadership development program bridging operational management skills with Meta-specific cultural expectations and strategic priorities.
Effective Store Leadership Program:
- Created eCourse + Activity Guide + Workbook establishing foundational management competencies including team performance coaching, operational planning, conflict resolution, and talent development
- Built scenario-based exercises practicing difficult conversations (performance issues, scheduling conflicts, team dynamics) in Meta Store context with realistic constraints
- Designed reflection activities connecting daily management decisions to broader organizational strategy and cultural values
- Developed facilitator materials supporting peer learning sessions where managers shared challenges and solutions
Advancing Store Culture Program:
- Designed eCourse + Activity Guide + Workbook focusing on culture-building as core leadership responsibility-not just operational efficiency
- Created frameworks helping managers translate abstract company values (community, privacy, innovation) into concrete team behaviors and customer interactions
- Built tools for assessing team culture health and identifying intervention points when culture drift occurred
- Developed action planning templates supporting managers in designing culture initiatives specific to their location and team composition
Strategic Context Integration:
- Authored "Understanding Meta's Mission" and "Customer Engagement" training connecting frontline retail work to company strategy, competitive positioning, and product roadmap
- Created "Meta Store Fundamentals" workbook establishing baseline knowledge of Meta's approach to retail (experience-first vs. transaction-focused, privacy education, community building)
- Designed content addressing unique aspects of selling Meta products: addressing privacy concerns, explaining emerging technology categories (VR/AR), positioning against traditional consumer electronics
Multi-Modal Learning Design:
- Built self-paced eCourses providing foundational knowledge accessible during manager onboarding
- Created activity guides and workbooks supporting instructor-led workshops with peer discussion and experiential exercises
- Developed "The Role of a Floor Captain" materials (PowerPoint + Activity Guide + Workbook) clarifying middle-leadership responsibilities and shift management
Outcomes & Evidence of Impact
- Established leadership standards for Meta Store locations, reducing future inconsistency in management approach and team culture
- Connected operational excellence to cultural values, ensuring managers understood leadership as more than task coordination
- Enabled managers from traditional retail backgrounds to lead in Meta's mission-driven context, addressing privacy, community, and innovation expectations
- Created a scalable development framework supporting rapid store expansion without requiring extensive 1:1 manager coaching
- Built a reusable program structure adaptable for different leadership levels (shift leads to store managers) and operational contexts
Tools & Platforms
Articulate Rise, Articulate Storyline, Adobe Creative Suite, PowerPoint, Meta internal LMS, Workplace by Meta, Asana
Key Capabilities Demonstrated
Leadership development, culture training, retail management enablement, values-driven training design, scenario-based learning, multi-modal program design, manager coaching frameworks