Overview & Learning Objectives
Sales teams learn to run lead generation, account research, personalized outreach, and objection handling through ChatGPT, then build their own custom sales assistant.
By the end of this training, participants will be able to:
- Build comprehensive account intelligence briefs and buyer personas in minutes.
- Draft highly personalized cold outreach, follow-ups, and proposal copy at scale without sounding generic.
- Simulate AI role-play scenarios for objection handling, competitive positioning, and discovery calls.
- Build Custom GPTs for automated proposal drafting, CRM updates, and meeting summaries.
Target Audience
- Account executives, business development representatives (BDRs/SDRs), and sales engineers
- Sales enablement managers and B2B sales leaders
Prerequisites
- Familiarity with core B2B sales cycles, CRM workflows, and sales terminology
- Basic computer and web browser proficiency
Technical Requirements
- OpenAI ChatGPT account (chat.openai.com) or Microsoft 365 Copilot access. No software installation required.
Format & Customization Options
Format of the Course
- Interactive lecture and live sales scenario simulations.
- Hands-on prompt engineering exercises using participant sales pipeline deals.
Course Customization Options
- Custom sales playbooks and CRM integration modules (HubSpot, Salesforce) available upon request.